Press Releases

RDAR invests in digitization technology solution to impact the cow/calf sector

Olds, Alberta – On August 10th, at the AgSmart technology demonstration and education exposition at Olds College, Dr. Clinton Dobson (RDAR Director of Research) and Mark Olson (President, Flokk Systems Inc) announced RDAR (Results Driven Agriculture Research) will be providing financial support to Flokk Systems to advance their work identifying factors that limit the digitization of Alberta cow/calf production, and to evaluate practical solutions to those limitations.

The project will begin immediately, and will use industry surveys, producer interviews, and on-farm evaluation of prototype hardware and software to deliver solutions that support Alberta’s livestock producers retaining, and strengthening, their leadership in traceability and sustainability.

“RDAR seeks out and is proud to invest in innovative research ideas that will help Alberta’s ag industry compete on a global scale. Flokk Systems development of a “SmartAg” digitized solution to cow/calf record management will enable Alberta producers to have on-the-ground, real-time access to herd data, helping them to realize efficiencies and make improved management decisions.” — Clinton Dobson, RDAR Director of Research

“RDAR’s support is vital to early stage Ag Tech companies like Flokk. The outstanding support we have received from leaders in Alberta’s Ag Innovation space such as Olds College, Alberta Innovates, NRC and RDAR demonstrates the broad commitment to, and opportunities available to, Alberta’s SmartAg entrepreneurs.” — Mark Olson, President Flokk Systems

With a concept developed on a ranch in Dogpound, hardware and software designed in Mountain View County, and prototypes built by Solarbotics in Calgary, Flokk is committed to engaging Alberta’s Agriculture community to build and validate digitization solutions that are competitive globally.

For more information on this project: Field validation of a producer-focused cow/calf herd digitization solution

RDAR Media Inquiries:
Janada Hawthorne
Communications Lead
Results Driven Agriculture Research

Flokk Inquiries: