Round-Up 2025 is Coming June 11th! Book Your Place Here.

Split image: Left shows test tubes in a lab; right shows a farmer carrying a child in a field. Text reads "Round-Up: From Lab to Land."

Events

Round-Up

Round-Up 2025: From Lab to Land
June 11 Cremona, AB

Join us for an exciting and insightful day focused on how a market-driven approach to innovation can boost profitability and prosperity. Through expert-led talks, peer-to-peer discussions, and demonstrations of practical science, we'll explore how what's developed in the lab can apply directly on-farm. Don't miss this opportunity to connect, learn, and drive innovation forward!

This year's event will be held at The Heritage Centre located outside the town of Cremona, AB.

Agenda

We have a dynamic lineup of panel discussions, demonstrations, and, of course, our keynote speaker. Below are summaries giving you a sneak peek at the insights and conversations you won't want to miss.

8:00 AMRegistration
9:00 AMMaster of Ceremonies: Dianne Finstad
9:05 AMRDAR Welcome: Dr. Mark Redmond
9:30 AMKeynote: Joel Cowley, CEO, Calgary Stampede
11:00 AMPanel 1 : Routes to Market - Your Commodity, Your Profit Ted Bilyea, Melissa Downing, & Christine Lewington
NoonLunch & Exhibits
1:30 PMPresentation: Alberta Pulse Growers VR
2:15 PMPanel 2: Innovation in your Hands: Research for On-Farm Improvement Dr. Brenda Ralston, Quinn Hlus, & Lara de Moissac
3:15 PMPresentation: Rimrock Biodigester
4:00 PMClosing Remarks: Dr. David Chalack
4:15 PMNetworking Reception

Event Summaries

Panel 1: Routes to Market - Your Commodity, Your Profit

A first panel discussion at Round-Up 2025 will tackle some of the issues affecting trade, commodity prices, diversification and developing our value added sector.  Themes will include: 

  1. Diversifying Sales Channels: Exploring direct-to-consumer models, niche markets, value-added processing, and collaborative ventures to bypass intermediaries and secure higher margins. 

  2. Impact of emerging technology: Discussing how data analytics, and other emerging technologies can optimize production, improve quality, and enhance market access. 

  3. Branding and Storytelling: Understanding the power of branding and effectively communicating the unique story behind their operations to build consumer loyalty and command premium prices. 

  4. Building Strategic Partnerships: Identifying opportunities for collaboration with other producers, processors, retailers, and food service providers to create integrated supply chains and expand market reach. 

Moderated by Dianne Finstad, this panel features three very distinguished names from the world of Albertan agriculture – Ted Bilyea (Formerly with Maple Leaf Foods, Distinguished Fellow with CAPI) , Melissa Downing (Director of Regulatory and Sustainability, AB Cattle Feeders), and Christine Lewington (CEO, PIP International). 

Panel 2: Innovation in Your Hands: Research for On-Farm Improvement

Our second Round-Up panel features three leaders in applied on-farm research: Quinn Hlus, Dr. Brenda Ralston, and Lara de Moissac. Along with moderator Dianne Finstad, panelists will discuss how farmers can proactively engage with research initiatives to foster advancements and profitability within their operations. This session will demystify the process of on-farm research, offering practical guidance on how producers can actively participate and benefit. Key discussion points will include: 

  1. Identifying Innovation Opportunities: Guidance on recognizing farm-specific challenges or opportunities that can be addressed through innovation, and where to seek out relevant initiatives (e.g., provincial / federal programs, industry associations, private companies). 

  2. Applying for and Securing Research Projects: Practical advice on navigating application processes, understanding funding mechanisms, and developing compelling proposals for on-farm trials. 

  3. Leveraging Support Networks: Insights into the types of support available to farmers engaging in research, including technical assistance, financial incentives, and knowledge transfer resources. 

  4. Collaborating with Academia: Strategies for effectively partnering with universities and colleges, including initiating contact, defining research objectives, managing expectations, and maximizing mutual benefits. 

  5. Operational Benefits of Innovation: Highlighting tangible advantages experienced by farmers who embrace new innovations, such as improved yields, reduced input costs, enhanced sustainability, increased efficiency, and ultimately, greater long-term profitability and competitiveness. 

This panel aims to empower farmers to see themselves as key drivers of agricultural innovation, providing them with the knowledge and confidence to actively seek out, engage with, and benefit from on-farm research opportunities. 

Speakers

We’re lining up an incredible roster of speakers who will inspire, inform, and ignite conversation.

Dianne Finstad

Master of Ceremonies

Joel Cowley

Keynote

Ted Bilyea

Panelist

Melissa Downing

Panelist

Christine Lewington

Panelist

Dr. Brenda Ralston

Panelist

Quinn Hlus

Panelist

Lara de Moissac

Panelist

Exhibitors

Discover a diverse lineup of exhibitors showcasing the latest innovations and products.

Alberta Pulse Growers: Virtual Realty Demo

Ag has often ignored the human factor in extension.  We create materials, host field days, and provide a plethora of passive learning opportunities. We have not changed our strategies in decades. As a result, measurement is difficult, change is slow and human psychology is ignored. APG is seeking to do things differently, to include active learning, to respect that time is valuable, and information needs to be distilled to seconds rather than hours, while still honouring our extension roots and engaging with those who like to visit at a field day.

Through exploration of virtual and augmented reality opportunities, we are looking to connect with a variety of audiences for a variety of purposes: to bring in-season learning into the off-season, to bring the consumer/farmer/agronomist/scientist to the farm and to have fun and create authentic relationships along the way.

Central Alberta Forage and Livestock Association: Razer Grazer and Soil Sampling

iClassifier: AI and Computer Vision Demo

At iClassifier, we’re reimagining how farmers care for their cattle. Our innovation uses machine vision and camera-based systems to make health assessments faster, easier, and more accurate. From spotting early signs of lameness to estimating weight and evaluating body condition, our technology helps farmers act sooner, improve animal welfare, and run more efficient operations. 

What makes us different is how we bring it all together. We combine smart hardware with intelligent software tools built specifically for the realities of the farm. Our standalone camera system, JRunTM, plays a key role in tracking weight and Body Condition Score (BCS), while the iClassifier platform offers real-time insights and analytics to support better decisions every day. 

Behind iClassifier is a passionate team of over 10 engineers and animal scientists, led by co-founders Dr. Reza Sabbagh, mechanical engineer and adjunct professor at the University of Alberta), Dr. Amir Rahvar, computer vision expert and data scientist, and Dr. Ghader Manafiazar, animal scientist and professor at Dalhousie University. 

Lakeland College: Lidoband™ Large

NAIT: Biodegradable Bee Hives

A Circular Economy Solution to Plastic Waste in the Beekeeping Industry

Industries face increasing pressure to meet strict ESG standards, especially with Canada’s plan to ban single-use plastics by 2030. This project, led by NAIT in collaboration with Alberta beekeeping industry partners (Alberta Beekeepers Commission, University of Lethbridge, Tees Bees Farm, and Thrive Honey) supports the beekeeping industry in reducing environmental impacts by developing recyclable polypropylene (PP) beehive foundations as a sustainable alternative to hard-to-recycle polystyrene. The goal is to demonstrate the viability of reusable designs and establish effective cleaning protocols to support circular use. 3D printed PP foundation was successfully designed, assembled, and field-tested, performing comparably to commercial frames in honey yield. Beehive cleaning was tested under varying conditions, and refined methods were used to clean both commercial and 3D-printed trial foundations. No significant differences were observed in the chemical properties of foundations before and after the trial. The results show strong potential for scalable, eco-friendly solutions that benefit Canadian beekeepers. This work directly supports the Alberta Beekeepers Commission’s commitment to advancing ESG principles through sustainable innovation and environmental stewardship.

Nature's Net Wrap: Compostable Bale Net Wrap

Olds College: Forage Nitrate Testing

Sun Dog Solar: Water Buggy

University of Alberta: Biodegradable Ag Plastics

Dr. Anastasia Elias is a Professor in Chemical and Materials Engineering at the University of Alberta.

In her research, she is investigating the development of bio-based and biodegradable composites for agricultural applications. Her team conducts research on polymer degradation and stability under a variety of conditions, including enzymatic degradation, hydrolytic degradation, accelerated weathering, and composting. She has co-authored more than 60 scientific publications, and she holds 2 US patents. Dr. Elias has been serving as the Associate Dean (Research Strategy) in the Faculty of Engineering since 2021.

Check out some of last year's highlights:

Photo/Video Release Notice: By attending Round-Up 2025, you acknowledge and agree that you may be photographed, filmed, or recorded. These images and recordings may be used by RDAR for promotional, marketing, or educational purposes, including publication on websites, social media, print materials, and other media channels. Your attendance constitutes your consent to be photographed and/or recorded and to the use of your image, likeness, and voice without compensation.

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